I disagree with your disagreement. In the common layman's mind, if you "purchase" something, then the company should not be able to take it back from you.
Especially since it's not like Apple is guaranteeing that you get to keep the product for a minimum amount of time. They could just as well delete your purchase a minute after you bought it.
There isn't a single human on planet earth who thinks of such a transaction that gets withdrawn after one minute as a regular legitimate "purchase" of a product. Even "rental" doesn't quite cut it, it's more in the land of "fraud".
I'm not sure we can equate deleting a purchased digital asset with taking back a physical item. I'd imagine deleting something would be more akin to selling a product that is designed to break after a certain amount of time.
There's a pretty wide variance of what people consider acceptable from purchased things, e.g. People generally accept the idea that a mattress will eventually need to get changed even if it comes with a lifetime warranty.
Note that this is not about Apple taking content back. It's about Apple not allowing content to be re-downloaded after it has been deleted locally, if it has been pulled from the iTunes Store in the meantime. We're an all-iTunes household, as are my parents and in-laws, and the fact that iTunes "purchases" are subject to this condition has never elicited a comment from anyone I know.
Especially since it's not like Apple is guaranteeing that you get to keep the product for a minimum amount of time. They could just as well delete your purchase a minute after you bought it.
There isn't a single human on planet earth who thinks of such a transaction that gets withdrawn after one minute as a regular legitimate "purchase" of a product. Even "rental" doesn't quite cut it, it's more in the land of "fraud".