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Yes, each individual customer is likely to find only a fraction of the bugs that your team finds.

But, many customers will collectively find much more.

the cost is more than an individual customer. It is everyone that customer comes into contact with and spreads word of the grief your bugs caused them.

Reputation can be very fragile.

The "deciding where the tradeoff lies" can easily lead to the Ford Pinto fiasco, where it was decided that the costs of the few lawsuits were less than the costs of the fix. After they'd _killed_ dozens of people and then got massive fines, that decision didn't look so good.

Quality is its own excuse. And yes, you cannot let the Perfect be the enemy of the Good and insist in fixing every nit, but Good should be Damn Good, not merely 'just ok, ship it infested with known bugs'.

You are supposed to make people's lives easier with a product, not merely extract their money.




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