These payday loan places are universally vilified. But people forget the highstreet banks are just as bad - if not worse. Do you know how much it costs me if I go up to 150 pounds over my overdraft limit? 22 pounds A DAY - even if I'm a penny over. In this situation, it's far cheaper for me to borrow from a payday loan place to stop me going over my overdraft limit than it is to incur bank fees.