Google did just add a "Mobile Speed Score" to each URL in Adwords with a 1-10 scale of unknown composition/weighting that media folks and marketing managers can see, but developers can't really dig into (other than using...Google's Lighthouse for correlations). https://www.searchenginejournal.com/google-introduces-the-mo...
Oh, yeah, it also upsells AMP. Even if you're opposed to or otherwise not going to adopt it as an engineering team, they're clearly going after the non-technical stakeholders to make it happen.
"Google Doesn’t Have the Guts to Make Page Speed Actually Matter" https://redfin.engineering/google-doesnt-have-the-guts-to-ma...
Google did just add a "Mobile Speed Score" to each URL in Adwords with a 1-10 scale of unknown composition/weighting that media folks and marketing managers can see, but developers can't really dig into (other than using...Google's Lighthouse for correlations). https://www.searchenginejournal.com/google-introduces-the-mo...
Oh, yeah, it also upsells AMP. Even if you're opposed to or otherwise not going to adopt it as an engineering team, they're clearly going after the non-technical stakeholders to make it happen.