Yes, WF prices are often cheaper for the exact same products vs. other stores, it's just that they also carry a more expensive organic natural chemical-free locally sourced indie niche upgrade of the same thing next to it.
I beg to differ. Below is my source that (I took the photos). $4 at Asian grocery store vs $10. Regular price at Asian store is $5 It's coffee from New Orleans, nothing exotic.
The coffee you posted is arranged in a aesthetically pleasing manner which justifies a higher price for the yuppies who don't have the time to cross shop.
The higher price may make people think they are buying a premium quality product, and derive additional pleasure of consuming luxury goods even while not knowing it was marked up peasant food.
