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I think we're arguing the same thing -

The designers intention was to design a system that does x

In reality, due to foresight, ability, etc, they have designed a system that does y

Because their system sits inside other systems, it is transformed (think of your 1.0 to your 1.1 to your 2.2 to your html5). External design influences sand off and transform what they designed (i.e. google, the unwilling ad company)

Every system is perfectly achieving what it is designed to do by all of these designers. Reverse engineer it's outputs and you will understand it - although you will have to figure out all of its designers. In a capitalist society, however, finding the biggest designer is easy - Follow the money.

It's a bit of a truism, but I still find it to be a very useful tool. We're not talking about the code of Facebook here, after all, were talking about the social output.




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