So we're building for a fairly niche industry: the space industry.
On the one side, you can't get through most days without an article about SpaceX, Blue Origin, Planet, Spire, etc. popping up, but on the other hand, the market is still pretty much dominated by the traditional large players.
We're already "weird" by the fact that we're ONLY building software, and no hardware. Further more, our software is not in itself a product, since we're building a marketplace of sorts. So what we're really trying to attack are the business and engineering processes.
Although we haven't been actively fundraising, I've talked to quite a few investors, and nobody seems to care, because if you're not building a satellite, a rocket, a space station, or something similar, you're not really in the game.
We're banking on the fact that commercialization of the space industry is coming, and so business and engineering processes will have to adapt.
Convincing people of this to the point where they're willing to put money on the table is proving super difficult.
The solution for us has been to not fundraise and try to minimize burn to the point where we can bootstrap for a very long time.
From this article, it seems we're in the "behavior change" category. The article only briefly touches on this, and I'd be interested to understand how to be effective in communicating that behavior change to investors, especially in cases where things like TAM are largely "? x ?".
On the one side, you can't get through most days without an article about SpaceX, Blue Origin, Planet, Spire, etc. popping up, but on the other hand, the market is still pretty much dominated by the traditional large players.
We're already "weird" by the fact that we're ONLY building software, and no hardware. Further more, our software is not in itself a product, since we're building a marketplace of sorts. So what we're really trying to attack are the business and engineering processes.
Although we haven't been actively fundraising, I've talked to quite a few investors, and nobody seems to care, because if you're not building a satellite, a rocket, a space station, or something similar, you're not really in the game.
We're banking on the fact that commercialization of the space industry is coming, and so business and engineering processes will have to adapt.
Convincing people of this to the point where they're willing to put money on the table is proving super difficult.
The solution for us has been to not fundraise and try to minimize burn to the point where we can bootstrap for a very long time.
From this article, it seems we're in the "behavior change" category. The article only briefly touches on this, and I'd be interested to understand how to be effective in communicating that behavior change to investors, especially in cases where things like TAM are largely "? x ?".
Anyone with additional tips/resources?