>I have yet to see proof that any AMP itself (beyond the benefits) is used as a factor to rank results
The "benefits" shouldn't be used as a factor to rank results either.
I want the best page content-wise for my search. Not the fastest to load with irrelevant results.
Besides what kind of "proof" do you expect to see? All their rankings are hidden behind several layers of secrecy, and it's not like Google will come out and say it by themselves.
Web search is a public resource at this point, and Google is percentage-wise a monopoly on it, so we should dispense with opaque algorithms and behind the scenes manipulations.
It's bad for society and bad for democracy.
They should be forced to be able to explain any ranking, and give their algorithm at any point in time.
The "benefits" shouldn't be used as a factor to rank results either.
I want the best page content-wise for my search. Not the fastest to load with irrelevant results.
Besides what kind of "proof" do you expect to see? All their rankings are hidden behind several layers of secrecy, and it's not like Google will come out and say it by themselves.
Web search is a public resource at this point, and Google is percentage-wise a monopoly on it, so we should dispense with opaque algorithms and behind the scenes manipulations.
It's bad for society and bad for democracy.
They should be forced to be able to explain any ranking, and give their algorithm at any point in time.