Man, people still aren't as creative with their headings (see the simple icon overlap in the iTunes heading) as they were in the days when when you had to use images as headings to even use a unique font.
Even though such capability can be abused, it's kind of depressing to still miss this option in most projects due to time, etc. from a graphic design standpoint.
[0] http://fray.com/index-old.shtml