Agreed. I'm sure they're aware of that. But they needed to get a device to developers given that they've "built a whole new operating system" (As Lucky explained, just built stuff on Android).
Also from Palmer Lucky: They need to fix the controller. Either compromise on it or make something custom that works. Commercial applications will bring a lot of funding here and a wonky controller, when others exist which are not, will hamper that.
They have the chicken, now they need developers to make eggs. Day One of a consumer Magic Leap device needs that for anyone to say "wow, I need to have one of those in my life."
Limited FOV is going to kill it for almost everyone. I think they would sell more at double the price, if they doubled the FOV.