Haha I think you've got that backwards. It's probably better to make a social network look green and sell the carbon credits! How that for monetization?!?
true/funny but one factor is the relative costs involved. the cost to create the basic "technology" for a new social network is basically zero (ok, assuming one talented programmer, working for self/equity, one weekend to write the core, plus several more weeks to flesh it out incrementally, etc.). Whereas the cost to take the JTEC to a productized, profitable, polished device in the marketplace could be many millions USD.
