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Not conjecture at all. Two jobs ago I worked in a real estate adjacent field, and there were repeatedly articles in the trades about this. CFA and Apple are two at the top of real estate developer “want” lists, along with Urban Outfitters, Starbucks and a few others.

It’s why when architecture firms render new commercial buildings the fake logos often look like those brands. It looks much better in financing presentations and when you’re trying to attract other tenants.

Some agents even Photoshop Apple and CFA logos onto buildings in their private (and sometimes public) presentations to make the projects look more attractive.

Just because you’ve never worked in this space doesn’t make it conjecture.




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