Well the premise is that it should emerge naturally from the group of people, I see it as people centric and not mindless corporate execution in the works.
No question that if it comes of fashion in management, the natural aspect with fade out to a artificial «natural» process that won't work, but I don't see any worse than others awful corporate practise such as group pressured cheering or mandatory good mood.
I’m more skeptical about words like “family,” “values,” and “ownership.” You don’t fire your brother if he doesn’t meet expectations. Corporations ultimately only value money. And, try taking anything with you that you “owned” at a corporation when leaving.
And, don’t even get me started on the word “resources.”
