I think this can only be addressed by stating it clearly and upfront. "Automated cars will kill people. They will kill people every year. The only thing they have going for them is that every year they will kill 10 times less people than people driven cars. Life is dangerous, and it's your choice."
Car makers initially fought putting seatbelts in cars because it made them look dangerous. Now seat belts fracture thousands of ribs a year and are required by law. Both initial fear and actual danger were over come due to the massive demonstrable benefit of the technology.
Car makers initially fought putting seatbelts in cars because it made them look dangerous. Now seat belts fracture thousands of ribs a year and are required by law. Both initial fear and actual danger were over come due to the massive demonstrable benefit of the technology.