I've actually run those ads, the aggregated data is worthless. It was almost on average with putting up a billboard, or running ads in the newspaper. Facebook was completely worthless for specifically targeting that example you mentioned. Google...spend a ton of money trying to Target cheap and more expensive keywords. You know what works for real estate.. Call every expired MLS home every morning. Online advertising for real estate is pointless bullshit. Realtor.com, Zillow, Trulia are quite frankly all low quality and insanely expensive for advertising. And yet incredibly innacurate.
If an agent is only converting less than one percent they won't last more than 6 months.
If an agent is only converting less than one percent they won't last more than 6 months.