On: Google AMP – A 70% drop in our conversion rate

[CaptSpify]

Google has been encouraging those sites to run all that extra cruft by:

A) Not de-ranking sites that are large and slow

B) Asking them to run a bunch of unnecessary trackers (Google Analytics)

I've never used AMP, but it does sound like it is fast, and web-page bloat is indeed a problem. But adding another layer (which also just happens to make you more beholden to Google) isn't the right way to fix that problem, removing the bloated layers is.

[deminature → CaptSpify]

They absolutely do take load speed into account when ranking pages.

https://webmasters.googleblog.com/2018/01/using-page-speed-i...

[CaptSpify → deminature]

Yes, they do. My apologies if I seemed to imply that they don't.

They don't weight it high it enough. The fact that it took until 2018 until they did that for mobile is telling enough.

[fastball → CaptSpify]

A) That's not Google encouraging, that's Google not discouraging. There is actually a difference.

B) GA is super lightweight compared to almost every other thing people put on their sites. I mean, it's the equivalent of one tiny image.

[CaptSpify → fastball]

A) OK, but the end result is the same.

B) And? It doesn't matter how lightweight it is. It's still unnecessary.

[fastball → CaptSpify]

If I encourage you to murder someone, and you do it, I'm party to murder. If I don't care about you either way and you murder someone, I'm not party to murder.

The result is the same (you murdered somebody), but it very much matters if and how I was involved.

Who are you to decide if GA is unnecessary?