A consultant I worked with would charge lots of $$$ for basically doing to his large enterprise clients. For example we would go into a meeting with 4 random employees and then charge $250 per hour per person.
He joked to me and said that this money is essentially "stupidity tax" on these large enterprises because they can't navigate their way through even some trivial tech problems.
AMP is one such stupidity tax in my personal opinion. I have worked for many years in web performance optimisation and I realise that every internet business must pay a good close attention to it but most of them are incompetent to do that. Their webpages are bloated. Just check how heavy is the page for forbes.com and you will realise the problem.
AMP sets a standard where even with low quality developers you can have nice fast loading pages. It is very similar to those Javascript wrappers that force typed variables and semicolons.
IF you are already having a good web team don't waste time on AMP unless there is some real demonstrable benefit.
What type of consultant was he? Marketing or web app development? Did he have decades of experience to charge such rates?
(I agree with everything else you have said. My Xioami smartphone from 2014 is faster than the Packard-Bell computer I used back in the mid-90s... yet companies always find a way to slow things down. They used to do it with Flash. One catalog company even did their ENTIRE website in Flash... when people were still using 56k modems and DSL was not as widespread as before.)
Data integration consultant with around 10 years of experience. Sounds fancy but it was about making sure their Facebook posts also get tweeted, when they post a new YouTube video it also gets published to their FB Page, that they are able to connect their Salesforce with Slack (or suggest them to use Slack) and blah.
He even worked with a bank that decided to close down their website and redo entire netbanking in some .net based installable app because it was supposedly secure. After spending a lot of money and a pilot with 10,000 users they discovered that nearly 80% of their users who were forced to use it simply move the money out of the bank.
You can not win these kind of contracts easily. You need to have ex-classmates inside who will make the right introductions. You need to hang out with right people, please them and so on. Race, Sex also plays a big role. For example overwhelmingly white people will chose a white person over an Indian and vice versa.
While the tech work is pretty less, the social engineering involved is hard to scale.
He joked to me and said that this money is essentially "stupidity tax" on these large enterprises because they can't navigate their way through even some trivial tech problems.
AMP is one such stupidity tax in my personal opinion. I have worked for many years in web performance optimisation and I realise that every internet business must pay a good close attention to it but most of them are incompetent to do that. Their webpages are bloated. Just check how heavy is the page for forbes.com and you will realise the problem.
AMP sets a standard where even with low quality developers you can have nice fast loading pages. It is very similar to those Javascript wrappers that force typed variables and semicolons.
IF you are already having a good web team don't waste time on AMP unless there is some real demonstrable benefit.