On: CEO of PopCap games: How I Did It

[nathanlrivera]

"We decided from the start to make our games incredibly fun and easy so that they appeal to everyone."

For me, that is one of the most important lessons to take away from this. Keep it simple, keep it fun and engaging, and the users will love it.

The rise of Minecraft has reinforced this point of view in my mind.

[benologist → nathanlrivera]

Fun and engaging are ridiculously hard to quantify. :P