I do question AppSumo's longterm strategy. It seems like they are trying to make a deal so damn good by adding more and more stuff. But for me, I don't go so much by quantity as quality. Meaning, I'd sign up for $42 for $200 in twilio credit regardless of the other offers which aren't attractive to me. But there may be folks who would sign up for uservoice regardless of the other offers. So I guess appsumo may be shooting themselves in the foot by combining so many offers vs. just focusing on a kickass offer at a time.
A thematic bundle seems necessary because people buy apps based on use case as tools. The consumer is exceedingly unlikely to have heard of randomly selected application_foo unless it has already been marketed successfully. Which defeats the benefits for app-makers of getting in on a promotional bundle.
Groupon can get away with decreased items per bundle (1) at a higher frequency (daily) because: A) they have a ton of repeat viewers, B) each individual product use-case (ex. restaurant) is usually extremely obvious and non-specialized in appeal
I do question AppSumo's longterm strategy. It seems like they are trying to make a deal so damn good by adding more and more stuff. But for me, I don't go so much by quantity as quality. Meaning, I'd sign up for $42 for $200 in twilio credit regardless of the other offers which aren't attractive to me. But there may be folks who would sign up for uservoice regardless of the other offers. So I guess appsumo may be shooting themselves in the foot by combining so many offers vs. just focusing on a kickass offer at a time.