> for it to work there has to be a relationship at stake
And for this to have teeth, you need to (a) have relationships with multiple reporters and (b) provide recurring value. The first makes it possible to close off a reporter who misbehaves. The latter gives everyone an incentive to keep that from happening.
Journalist-source relationships are political. They aren't governed by laws, but tradeoffs and customs.
Unless you’re in the press every day, this hasn’t been—in my experience—worth it. Better to pick the relationships and delegate managing the messaging yourself.
And for this to have teeth, you need to (a) have relationships with multiple reporters and (b) provide recurring value. The first makes it possible to close off a reporter who misbehaves. The latter gives everyone an incentive to keep that from happening.
Journalist-source relationships are political. They aren't governed by laws, but tradeoffs and customs.