On: Everyone does not, in fact, have a book in them

[CPLX]

I think a better analogy would be an article along the lines of "Sorry, your good idea isn't necessarily a startup"

[vortico → CPLX]

Right, but based on the article title and phrase that's repeated throughout the article, it would be called "You can't write a computer program", but the point of the article will be "your good idea isn't necessarily a startup."