There used to be a rule in chocolate bar design -- always have at least one secr...

CJefferson on July 28, 2018 | parent | context | favorite | on: Does Kit Kat’s Shape Deserve a Trademark? E.U. Add...

There used to be a rule in chocolate bar design -- always have at least one secret step which is hard to reproduce. Those trade secrets were how you stopped people producing clones of your product. Nowadays you can try for a trademark instead.