Forcing the search business to open up and be overseen and governed by a transparent boardroom is probably the best way to go about it.
Since search has 90% market share and creates 90% of revenue, it needs to be both made into a standards organization and separated from google sufficiently enough that Google begins to pay better attention to the profitability and development of the other products and other bets.
Since search has 90% market share and creates 90% of revenue, it needs to be both made into a standards organization and separated from google sufficiently enough that Google begins to pay better attention to the profitability and development of the other products and other bets.