Founder here. Technically speaking we are the modern version of what "outplacement" service should be, rather than another recruiting platform.
I'm in Product Management by day (when I'm not in between jobs because I got downsized!), and I help to build out Layoff-Aid on my nights and weekends. More on my story here:
https://www.layoff-aid.com/team
Our first market is SF Bay Area tech talent -- anyone who has work experience in tech and is seeking employment in the SF Bay Area. Our candidates are roughly one-third business, / product & design / technical; basically the same distribution you'd find at a typical tech company that slashes headcount in a downsize event.
We do want to expand to anyone who gets laid off, in any industry, in any location, but we need to figure out how to sustainably generate revenue from our SF tech industry niche before we expand. Until then, I've somehow avoided burning a hole in my pocket as we figure things out, but we still have a lot of work to do to monetize effectively.
Our mission matters more than making money, but we need to make money to execute on our mission.
Are they helping anyone laid off or just the techies? If it is only the latter, then they are definitely recruiters.