I went out to get a haircut today and had a chance to scan through crap magazines before my appointment.
Extremely worthwhile.
Anybody who is out of business ideas, specially "social apps" will do well consuming that garbage from time to time. It's simply full of insight into the mindset of a sizable segment of society. The ads within the pages are full of hints on what works.
I had a short stint as a reseller for luxury motorcycles, and I am 100% certain that my business would have benefited from an earlier exposure to these publications.
No doubt many other things beside, if you can spare the time, do it, I'll pre-order at any fair price.
There has to be a very interesting story at the root of all that. Alternatively, if you bring the stories I'll supply the campfire.