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>A character popping memes holding an iPhone X will not age well.

Sometimes yes, sometimes no. If you look at, say, William Gibson and how he talks about brands, especially in his early cyberpunk stuff, it's super dated but also super influential, and I think still good.

I mean, looking at Gibsons older stuff? Japan is the future. But Gibsons newer stuff? China is the future. It's not so much a prediction but a statement of how society felt; in the '80s, it did feel like Japan had overtaken us, at least until their bubble burst. In the teens? it kind of feels like China is in that same position, and Gibson's work conveys that feeling perfectly.

Gibson can be read as stories about fashion, and fashion is inherently dated. But reading old things about fashion can still be really interesting, even though it might require a little more knowledge of historical context.




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