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The entire premise is wrong because there is nothing to compare the survey data to.

"44% of enterprise users questioned had never heard of NoSQL and an additional 17% had no interest. So why are 61% of enterprise users either ignorant about or uninterested in NoSQL?"

Is 61% high or low compared non-enterprise users? Maybe 61% of all users are either ignorant or uninterested.

Unrelated, if you're in IT and are unaware of NoSQL databases you kind of suck at your job. Not saying you have to use them, but you should at least know they exist when the tech news is saturated with them.




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