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Anchoring involves defining the value of something where it was previously undefined. What you describe is simply an extreme initial offer. You're right that it isn't necessarily sinister.



An extreme initial offer manipulates the "anchoring and adjustment heuristic" defined at http://en.wikipedia.org/wiki/Anchoring


The Overton Window Concept is a potential anchoring case for this law: http://en.wikipedia.org/wiki/Overton_window




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