There's nothing new here. The truth of the matter is that the UI experience for computers is largely defined by what happens on the screen - be it laptop, iPad or iPhone. There's this cool scene in Gary Hustwit's Objectified where Bill Moggridge talks about designing one of the very first laptops, and the conclusion he comes to is that it didn't matter how usable or how good his physical design was, in the end the user's experience of the laptop came largely from within the screen.
That surprised him, and got him thinking about what we now know as 'interaction design'. (Incidentally, Moggridge coined the term shortly after his experience with the laptop).
He describes his experience as: 'being sucked into the screen.' Which is true, if you pause to think about it: the design of the laptop only matters when you're carrying it around with you - when you're working on it the screen overrides almost everything else.
That surprised him, and got him thinking about what we now know as 'interaction design'. (Incidentally, Moggridge coined the term shortly after his experience with the laptop).
He describes his experience as: 'being sucked into the screen.' Which is true, if you pause to think about it: the design of the laptop only matters when you're carrying it around with you - when you're working on it the screen overrides almost everything else.