I don't want to be tracked because information gathered can and will be used in ways I don't expect. Websites will game me on pricing, etc based on where I've been on their site and other sites. I could easily fall into a filter bubble, where I am only given results based on previous preferences. I would have zero control over the information gathers regarding my habits, and any conclusions they make based off of this data. And it will get stolen. And it will be used against me.
So I take as many steps as I can to prevent websites from tracking me.
Improved ad targeting may increase revenue for the website, and will improve ad relevance for the end-user. This was historically seen as a win-win; particularly if it allows a service to remain free to use.
I often get ads for programming IDEs, which I don't mind that much. I'd rather have them than beauty products, or other irrelevant items.
Not that it's actually possible to discuss the pros and cons of targeting anymore. It's become a religious issue to too many people.
Not to imply that there aren't strong feelings around the subject, but don't you think calling it a "religious issue" might preemptively poison discussion a bit?
Do you really believe that people actually care about how relevant they are? Because I'm pretty sure they don't and most of all, that's not what they want while browsing the web.
'Historically' this wasn't seen as possible. Presently, it's become incredibly creepy and intrusive.
I don't want to see any ads, let alone have entire networks of ad providers keep track of everything I do in an attempt to be the first to help themselves to the contents of my wallet.
Websites can fund themselves with ads without having to track everything you do. One idea might be to tailor ads on a particular page to the content on that page. Obviously the reader is interested in the content, else they wouldn't be right there looking at it.
I agree this is a good approach, though it's not always possible. It works great for community's like reddit which are interest-based. It isn't so helpful for news websites that cover local events.
Local news works fine with local ads placed by an editor, sourced by some business folk, etc. I think we have engineered everything to the point where things are just worse from a pleasure perspective, though perhaps better in fiscal terms. Now we are designing ads algorithmically based on huge datasets of previous ads and some hacked together generator code. It’s getting worse.
Newspapers and TV channels have functioned for years without tracking everything you do when they use ads. The idea that we NEED tracking or the entire advertising ecosystem collapses is stupid.
The benefit for me personally is being presented with ads based on retargeting. I have found many interesting products and services I wouldn't otherwise have seen. The ads on Facebook are my personal recommendation system.
So thats just not my experience. I dont care about being tracked as i want things to be as relevant to me as possible. The only downside i can see is getting your identity stolen and missused in ways that hurt me, but other than that i dont know what specific downsides you are talking about.
Filterbubbles are easy to get out of ( just dont rely on one source) you dont avoid them just because you arent tracked.
I don't want to be tracked because information gathered can and will be used in ways I don't expect. Websites will game me on pricing, etc based on where I've been on their site and other sites. I could easily fall into a filter bubble, where I am only given results based on previous preferences. I would have zero control over the information gathers regarding my habits, and any conclusions they make based off of this data. And it will get stolen. And it will be used against me.
So I take as many steps as I can to prevent websites from tracking me.