Market share for a phone which is not used for purchasing many third-party applications isn't structurally very sticky. If it's a commodity appliance-like device with, at best, Google Maps and a ringtone or two, there's no real incentive to choose the same manufacturer for your next phone, apart from brand identity and UI familiarity.
It's pretty different with iOS and Android if you've invested much in applications. The platform effect kicks in, along with the network effect of the application markets, and makes the consumer increasingly sticky depending on how involved they are in purchasing third-party apps.
It's pretty different with iOS and Android if you've invested much in applications. The platform effect kicks in, along with the network effect of the application markets, and makes the consumer increasingly sticky depending on how involved they are in purchasing third-party apps.