On: How the Math Men Overthrew the Mad Men

[rossdavidh]

Interesting possibility, but wouldn't it be cheaper to just not buy any billboard ads in that town?

[soared → rossdavidh]

I honestly don’t know. I’ve only read about this type of testing and a friend does it for direct mail at work but I’ve never used it. I think in digital or direct mail that you have the ability to track those users, which I guess doesn’t apply with billboards.