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>How exactly does forcing developers to adopt a platform specific API help anyone?

Well, platform specific APIs aren't lowest-common-denominator affairs, and get support for native platform capabilities faster (plus can be more optimized).




I understand their benefits. But why refuse to support standards as well? I don't think Apple is short on resources.


I think because then you don't give developers the extra motivation to use your platform APIs.


That just means the benefits don't outweigh the down side - lack of cross platform API, new learning curve to climb.




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