... after being held (somewhat) accountable for murdering a bunch of Iraqi civilians. It's not like they came forward and confessed to wrong doing immediately after. Who knows what they were involved in before that incident.
It took me a minute to understand your implication here. Yes, it took them a while to make that PR move of a name change. I'm sure it was all carefully orchestrated, and was not in itself an admission of guilt or an apology. In fact there was a prior rebranding which kept the Blackwater name but changed the logo to look more like the scope of a gun, which is not exactly the move a company would make to distance themselves from the negative light of being mercenary thugs.
Actually, it seems like they changed their name Due to a dispute between Arthur Andersen and Andersen Consulting, and it was an international Court-mandated name change. This all took place before the Enron scandal.
Not everyone hears about the name change because it doesn't make the same headlines as the original controversy. So people still associate the controversy with the old name, and have maybe never even _heard_ the new name yet.
https://newsroom.accenture.com/subjects/accenture-corporate/...