Yes, I agree, and it really is a feature (flaw?) of human psychology. As much as I want to say that I want to make sure that I research something before doing or buying it, more often than not I just choose something based on emotion. Even for something like programming, I wonder if I use libraries based on their utility or on the star power of the guy who built it. It takes a lot of mental power to weigh pros and cons versus just choosing and hoping for the best.