Just offering a superior platform is not enough, as said in the last post, you also must create a way to collectively move everybody over and break the feedback loop of prestige journals.
The same happens with social networks. You could offer the freest, most privacy respecting network of all, as long as individuals get punished for leaving the old one individually it'll never take over a significant amount of market share, even if everyone on the old network agrees that the newer one is better.
I'd say arxiv isn't a superior platform. It is in that it is free, but it is the filtering effect of peer review that seems important. I'd say you don't need to actually filter, just some sort of measure of quality to make searching easy. I look for papers these days by hopping links on google scholar citations. This works well for finding good "older" papers. I want a mechanism for quickly finding good new papers. Then you have your superior platform.
Everybody would agree on this - in theory. But you don’t say how this should happen, and this is where it breaks down. The only thing that comes to mind is “magic”...
... which is exactly our problem. Everyone (bar the publishers) hates the status quo, but nobody knows how to break it. My personal hope is that sci-hub will gradually erode the profitability of scientific publishing down to nothing, but breaking the stranglehold of publishers will almost certainly be a long and painful process.
1. The governmemt could require you to publish all your research in an open way, if it ever funded anything to do with your research. No open access, no government money.
2. Universities could band together and do something about it.
This could happen both on the demand side, AND on the supply sude. For example, they could either collectively refuse to pay for journals, OR collectively refuse to hire professors who don't publish open access.
Want to get Tenure? Well you are forced to publish open access. Don't like it? Then go find a different University to work for. But that might be difficult if those OTHER universies collude against you with the same rules.
