Yelp ought to stick up for the reviewers, at least in some small capacity. I mean, if people feel like they can't be honest in Yelp reviews without getting sued, doesn't that defeat the whole purpose of Yelp?
I'd hate to see it become another ZocDoc, where five stars reviews are copypasted ad infinitum.
That's a really good point. By displaying the first names & last initials of the reviewers, Yelp is revealing a lot about the reviewers. I personally wouldn't want to have to create a fake account every time I write a 1-star review
Given how many times "Google is evil because it destroyed Yelp (not because Yelp is a trainwreck)" headlines cross the HN front page, arguably, no one trusts Yelp.
I've found yelp to be completely untrustworthy, in every city, everywhere. What people think in the aggregate and what some individuals think are very different things.
I'd hate to see it become another ZocDoc, where five stars reviews are copypasted ad infinitum.