Currently you have to pull out your phone and use their app to enter the Amazon Go stores (the no-cashiers convenience stores).
Interesting to think that Amazon could use their face recognition tech instead to let you enter without doing anything, just like you exit "without friction". You'd just need an app the first time for them to learn your face.
They haven't done this. That means they either think it'd be perceived as too creepy, or the tech isn't good enough yet.
Interesting to think that Amazon could use their face recognition tech instead to let you enter without doing anything, just like you exit "without friction". You'd just need an app the first time for them to learn your face.
They haven't done this. That means they either think it'd be perceived as too creepy, or the tech isn't good enough yet.