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Agreed. Academia is gradually doing a better job of explaining research to the public, but this is (rightfully) separate from explaining it to other experts in the field. A good example is the LIGO Scientific Collaboration, who among other actions write publicly accessible summaries [1] and infographics [2] of most of their big detections.

Some groups have a (never large enough) budget to fund flyers, posters, videos, websites, etc. for public outreach and visits to public events. It's also usually possible to ask for this kind of fund when applying for research grants - like adding an extra 3% on top of what you ask for in order to publicise the work.

[1] https://www.ligo.org/science/Publication-GW150914/index.php

[2] http://www.astro.gla.ac.uk/~daniel/infographics.html




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