Hacker News new | past | comments | ask | show | jobs | submit login

Yeah, although I feel I get more response from my Facebook ads than radio and print, I’m usually disappointed how few new customers it creates.

However, paying to “boost a post” on Facebook is much better. So much so that I’ve dropped nearly all other advertising. Running an ad can only target so well, as it’s mostly based on plain old demographics. But boosted posts also take into account those who have liked your business page, responded to your prior posts, and who their friends are. At least, that’s the impression my results have been given me.

While hard numbers and analysis would be nice to see of course, I have little interest in seeing hard numbers in this case. My proof is that I was able to slash my ad budget by over half, and yet still more than double my business. Over a year later with mostly just Facebook, business is still growing.

I’m sure the nature of my business is rather well suited to Facebook though. I’m a sole proprietor offering group entertainment services on a local scale. Im sure the ch companies and other less localized businesses may not get as good results.




Consider applying for YC's Spring batch! Applications are open till Feb 11.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: