Although $30,000 seems like a lot to spend on a domain name, it's a much better investment than a lot of the marketing expenses that venture-backed startups spend money on.
The key is to have something simple, memorable, unambiguous and differentiated. You don't have to spend $30k to get that, but at least they picked something that works. Cheaper than hiring a high-and branding firm too.
To those of us who grew up before the cell phone revolution, "Phone Tag" means the frustrating situation where two people keep leaving messages for each other and never totally connect.
One of Bill Cattey's rules is that finding a good name for software takes as long as implementing it.
The non-idiotic domain name shortage is indeed a problem that's only going to get worse. One odd side-effect is that tech-conscious parents are now naming their babies based upon the availability of the domain name. Bad luck for anyone named smith.
The key is to have something simple, memorable, unambiguous and differentiated. You don't have to spend $30k to get that, but at least they picked something that works. Cheaper than hiring a high-and branding firm too.