I've gotten so much telemarketing from my whois. Quite frankly, it's ridiculous. I'm glad that the EU twisted ICANN's arm off and beat them into submission.
I think ICANN is going to quickly realize that they will need to take an active role in brokering communication with domain holders; this way they will have to act as gatekeepers against spam.
I run a few small web sites, and in the past few years have gotten zero calls from devops types calling about a problem, and dozens, if not hundreds, of telemarketing calls, to a number that is only listed on my whois data.
I think ICANN is going to quickly realize that they will need to take an active role in brokering communication with domain holders; this way they will have to act as gatekeepers against spam.