On: Ask HN: How do you launch a network effect startup...

[Kilimanjaro]

I've seen some of them. They all do the same, so they can't compete with someone who has millions in funding.

We are going to try a different approach, something really appealing to the merchants while being fun to use everyday for the consumer.

There is nothing technologically challenging but as the main post suggests, getting the first merchants on board will be the most important step.

Wish us luck.