I sometimes wonder if the UX mantra "don't make me think" is best. It could be said another way as "make it unmemorable."
Sure there are times that's good. But there are plenty where it's not. We all fall for "oh. I'll remember that." But we don't.
Whwn we work to attain something the brain is wired to value it more.
I sometimes wonder if the UX mantra "don't make me think" is best. It could be said another way as "make it unmemorable."
Sure there are times that's good. But there are plenty where it's not. We all fall for "oh. I'll remember that." But we don't.
Whwn we work to attain something the brain is wired to value it more.