They can do bus-only lanes though. Ideally, also toll the roads high enough so that the traffic is never backed up. (And, even more ideally, have no toll when when the road is below capacity.)
Buses works great as a middle-class transit option in lots of places. When I lived in Barcelona I used the city bus as my primary method of short- to medium-distance transit, as did, I believe, the majority of middle-class residents.
Taking the bus doesn't have to be the terrible experience it has devolved into in many US metro areas.
You have a point, even though I disagree in the long view. It is a bit of a chicken-and-egg situation. Making transit really good is very hard until cars are deprioritized. And until transit is really good, deprioritizing cars screws a lot of people over.