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A start of what? Those same alcohol purveyors still make a majority of income from a minority who drink irresponsibly. It’s like the army having, “killing is wrong” as a slogan, it’s just mouth noises and a start to nothing.



It's an acknowledgement of the issue in itself.

Sure, I don't think it's actually effective but that paves the road to improvements, rather than flat out denial / don't ask don't tell.




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