Apple has been clear from the beginning. They do not supplement revenue with personal data sharing or ads. There is not hidden agenda here. Their major competition shares data with other companies and is very forthcoming with the government. Facebook, Google, Microsoft, and Samsung all sell access to their user's data. This is a winning strategy because Apple already charged a premium for it's products. Now more than ever that value added is win for the customer.
Just to be clear Apple does give information to the government, but they stopped short of unlocking devices for the government. I see this as a very big important precedent.
Just to be clear Apple does give information to the government, but they stopped short of unlocking devices for the government. I see this as a very big important precedent.