It's only for the current early access period, so if you don't have a named project already I'd suggest just waiting for the period to end then your pricing is steady. We know how to design good auctions but I'm not sure there's any design that'll be kind to purchasers who can't easily evaluate the value of the item to them while still meeting other more basic goals.
$11,080
then $3,205
$1,625
$1,130
$690
$580
This sucks. This is like, truly evil.
There's two hard problems:
Naming things
Cashing [sic] : Paying for the right to name things