Right, but how much money do you think it costs to add a MoviePass-like feature to their ticketing system and their phone apps, compared to paying MoviePass a cut? If it really is a revenue-driving system, they can just implement it themselves. Or if they want to do it cross-chain, I bet you Fandango could implement such a functionality pretty easily. The part about developing a service like this that costs money is eating the loss on tickets, not the software engineering. MoviePass isn't a value add to this process. It's like Groupon, which quickly established a market but they had no "stickiness" for consumers and they've been swirling the drain ever since.
