In my experience people who have access to a theater during their daily work/chores/gym-run/etc. will buy tons of tickets using their account to help get groups in to a movie.
I saw black panther for free thanks to my friend getting like 8 tickets for 6 of us. He had so many tickets he didn't even know where all of them were or how many he had so we found another couple in his car a few days later.
Movie pass just puts on the money on the card, but they're unaware of what you're actually buying with that. You can buy the same movie for a date in the future over multiple days. I'm sure many will try to do the same using up movies they don't care about.
I saw black panther for free thanks to my friend getting like 8 tickets for 6 of us. He had so many tickets he didn't even know where all of them were or how many he had so we found another couple in his car a few days later.
Movie pass just puts on the money on the card, but they're unaware of what you're actually buying with that. You can buy the same movie for a date in the future over multiple days. I'm sure many will try to do the same using up movies they don't care about.